Direct equity investment can be very rewarding, however, the risk of loss in direct equity is also very high. It is not easy to understand equity. One needs to understand the underlying business and industry the business operates in, before investing in equity (stocks).

This means, you as an investor have to go through the company’s past records, financial performance, management experience, and even external factors such as Government policy, foreign exchange rate, and political changes both domestically and internationally.

If you can balance find the right balance between risk and return, you can reap greater benefits.

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